up!

Always unique, never ordinary.

Packed with personalisation options including head-turning body colours, ambient lighting options and a choice of dash pad designs, the new up! is ready for your stamp of individuality.



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Unique Alloys

Choose from a number of alloy wheel designs, from classic and elegant to dynamic and sporty, as well as a number of eye-catching colour glazes. Alloy wheels available include wheels from 15 to 17 inches and all designs are perfectly coordinated to match your chosen equipment line, model or design package.

Interior Design

You're the boss. From the dash pad design to the upholstery, you design your interior exactly how you want it.

Also with a range of different coloured roofs, interior dash pads, alloy wheels and exterior decals, you can create an up! that’s truly yours.

1.0 TSI engine

With a fierce 90 PS 1.0 TSI engine, the new up! is on a par with the performance of the first Golf GTI but with fuel consumption of just 4.4 l/100 km.

Unique Alloys

Choose from a number of alloy wheel designs, from classic and elegant to dynamic and sporty, as well as a number of eye-catching colour glazes. Alloy wheels available include wheels from 15 to 17 inches and all designs are perfectly coordinated to match your chosen equipment line, model or design package.

Interior Design

You're the boss. From the dash pad design to the upholstery, you design your interior exactly how you want it.

Also with a range of different coloured roofs, interior dash pads, alloy wheels and exterior decals, you can create an up! that’s truly yours.

1.0 TSI engine

With a fierce 90 PS 1.0 TSI engine, the new up! is on a par with the performance of the first Golf GTI but with fuel consumption of just 4.4 l/100 km.

Take up!

Compact design with a lot of interior space

3 door from £10,080

5 door from £10,480

  • 14" Steel Wheels
  • Halogen clear headlights with separate LED daytime running lights
  • Hill Hold Function
  • Remote central locking
  • Composition Radio System: 3.1" monochrome screen with a single CD player
  • Manually dimmable rear-view mirror
  • Height adjustable driver's seat height and three- spoke steering wheel


  • Move up!

    The good looking Move up! that can be personalised your way

    3 door from £11,165

    5 door from £11,565

  • 15" 'Fortaleza' alloy wheels
  • Halogen clear headlights with separate LED daytime running lights
  • Hill Hold Function
  • Variable boot floor
  • Composition Radio System: 5.0" monochrome screen, Bluetooth connection for compatible devices
  • Manual air Conditioning
  • 'Fusion' Cloth upholstery and Chrome trimmed interior door handles


  • up! beats

    Strikes all the right notes: The up! beats

    3 door from £11,540

    5 door from £11,940

  • 15" Radial alloy wheels with red or black centre caps
  • 'beats' audio: 8 Channel amplifier, Digital Sound Processor (DSP), 300 watt output
  • Ambient lighting and Electrically heated and adjustable door mirrors
  • 'beats' Cloth upholstery as well as a deep dimension 3D upper dashpad with 'beats' logo
  • Composition Radio System: 5.0" monochrome screen, Bluetooth connection for compatible devices
  • Flash Red' or 'Black' door mirrors, silver foil strip on lower edge door panel and 'beats' logo on B-pillar
  • Hill Hold Function


  • up!. From £10,080 Vehicle Tour

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    Please note:

    Images are for illustration purposes only and some of the equipment shown is optional. Starting from prices are based on the entry level derivative model and are subject to change.