We are thrilled to announce that the all-new PEUGEOT 208 has been named as the European Car of the Year 2020. This accolade was decided by a panel of 60 journalists from 23 countries across Europe. The results were revealed on Monday, with the all-new 208 finishing 39 points ahead of second place.
The all-new 208 was praised for its bold design, innovative technology and range of powertrains, giving the customer the ‘Power of Choice’. This is the first 2 series to be presented this accolade and the sixth European Car of the Year win for PEUGEOT, putting our brand in the top 3 in the award’s history!
Jean-Philippe Imparato, PEUGEOT CEO said, “I am particularly proud that the all-new PEUGEOT 208 has just won the 2020 Car of the Year prize. This trophy underlines the excellence of the work and great commitment of all the teams of the Brand and Groupe PSA. It’s the first time that a PEUGEOT “2 series” has triumphed! Three PEUGEOT “Cars of the Year” are currently on the road, the 308, the 3008 SUV and now the all-new 208. The COTY 2020 legitimises the Brand’s “power of choice” strategy. From now on, our customers will be able to choose between the electric PEUGEOT e-208 “Car of the Year” and the PEUGEOT 208 “Car of the Year!”