By 2030, ‘electric cars’ will just be ‘cars’​

17th October 2019​

New research conducted by Go Ultra Low, the joint government and industry campaign to promote the uptake of electric vehicles, has found that 69% of people expect ‘electric cars’ to be referred to simply as ‘cars’ by the year 2030. 

The research, which looked at the normalisation process of new technology, found people seeing their family and friends driving them (33%), as well more being visible on the road (49%), as the two main factors driving a change in the way we perceive EVs. 

When asked what factors would improve the likelihood of purchasing an EV, close to half (45%) of respondents cited improved charging infrastructure. 

The UK currently has more than 25,000 charge point connectors, at over 9,500 locations; with more than 500 new devices installed in the last the 30 days.  A recent government announcement committed £70 million worth of investment to the rapid charge network, increasing the size from 2,100 to over 5,000 chargers.

Meanwhile, 25% of those surveyed said a wider variety of models would increase their purchase consideration.  On average, people believed there were only 15 models available.  However, there are actually 24 fully electric and hydrogen models and 27 plug-in hybrids available to buy, with this number set to double over the next 12 months. 

As well as this, due to investment from the industry and government support, prices for electric cars are set to be comparable to their petrol and diesel counterparts by the mid-2020s.

“It’s really encouraging to see that people expect EVs to be the norm in just over a decade,” the broadcaster, writer and now Go Ultra Low Ambassador, Ben Fogle, said.  “Our research shows that as we become more aware of the benefits of owning an electric car, the choice of models available and the rapidly growing charging infrastructure, people are more likely to consider going green and buy an EV.

Poppy Welch, the Head of Go Ultra Low,  added: “When we look at the EV market, it is clear we’re on the way towards electric mobility becoming part of everyday life for UK motorists.  Electric cars are great to drive, can be very cheap to run and help improve local air quality.  With prices moving closer to that of their petrol or diesel counterparts, an expanding chargepoint network and an increasing number of models available, there has never been a better time to consider an EV as your next car.”