Going Electric with Jaguar


A number of mainstream manufacturers have been able to offer some form of electric-vehicle for a while now, that could be a PHEV, BEV, HEV or MHEV (we’ll explain the terms shortly), but for Jaguar, the need to compete in that market was outweighed by the desire to compete effectively; they didn’t just rush headlong into a parts bin to cobble something together so that they could announce to the world that they’d finally got electricity.

The result was the I-PACE, an award-winning SUV style vehicle that was an instant hit, both with the motoring press, and the life-long customers of Jaguar. This was still a ‘proper’ Jaguar, despite the change in motive power.

Today, Jaguar offer three models that use electricity to boost their performance; the aforementioned I-PACE which is purely battery powered, a mild hybrid F-PACE and the plug-in hybrid F-PACE.

Types of Electric Vehicle

All of the different terms can be somewhat confusing, so before we get into the specifics of the models, let’s take a moment to understand what all these terms are.

BEV – Battery Electric Vehicle

Purely electric, no internal combustion engine, charged from the grid.

PHEV – Plug-In Hybrid Electric Vehicle

A plug-in hybrid uses the combination of electric power and internal combustion, with the electric part being recharged from a wall socket.

MHEV – Mild Hybrid Electric Vehicle

A mild hybrid usually recovers energy through the braking system and deploys it in conjunction with the internal combustion engine to extend range, or give a mild boost in performance.

HEV – Hybrid Electric Vehicle

‘HEV’ pretty much covers all hybrids, but it’s another term that you might come across.

AFV – Alternatively Fuelled Vehicle

We’re becoming used to thinking of electric vehicles as the main ‘alternatively fuelled vehicle’, but there are still some manufacturers investing in other fuels such as Hydrogen.

Electric Jaguars

“The performance we live for, remains untouched” – Jaguar’s marketing speak for “it’s still a Jaguar”. And of course, that’s important to know, because Jaguar owners have certain expectations when it comes to their brand of choice.

A Jaguar vehicle has never been ‘just another’ car, or something ordinary dressed in fancy clothes – ‘grace, space, and pace’ has long been their motto, and as such, they were engineered to be fast, reliable, and dynamic. The newer generation of Jaguars are even better with the edition of electric power.

If you’re looking for pure electric, then it just has to be the I-PACE, winner of an unprecedented three awards at the World Car Awards in 2019; 2019 World Car of the Year, 2019 World Car Design of the Year, and the 2019 World Green Car. In fact, such is the phenomenon of the I-PACE, it has won over 73 different awards since its introduction, including European Car of the Year, German, Norwegian & UK Car of the Year, China Green Car of the Year, and Autobest’s ECOBEST award. Jaguar’s trophy cabinet must be straining under the pressure.

If you feel that a BEV isn’t quite what you need right now, then there’s the F-PACE, which uses either the Mild Hybrid technology, or Plug-In Hybrid. Essentially, the plug-in hybrid tech allows you to run the F-PACE on electric power only, but for a shorter range than the I-PACE. It’s great for city driving thanks to the zero emissions, and when used in combination with the combustion engine, it lowers the fuel consumption considerably.

The final option is for the mild hybrid system, which recovers energy usually lost through braking, and then deploys it to aid the fuel economy and drive down CO2 emissions. It also helps to give the F-PACE a small boost in power, particularly useful when driving through start/stop traffic in the city.

Jaguar Electric Vehicles

The benefits of ‘going green’ aren’t just social conscience. Consider the low cost of ownership and running – recharging is significantly cheaper than fossil fuel, there’s an array of tax benefits also, including congestion charging reductions. Plus, with today’s network, charging has never been easier or more convenient, with the majority of charging being done at home, although there’s over 30,000 charging points (and growing!) throughout the UK now.

Finally, the quality of the drive is nothing like a conventional car – no surging or gaps in the power delivery, they’re incredibly quiet and have instant acceleration – maximum torque from the off, and as a Jaguar driver, we know you’ll appreciate.

To find out more about the latest range of Jaguar electric vehicles, why not contact one of professional team to discuss just how we can help you.

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