Jaguar; perhaps one of the only car brands that enjoyed, and traded on, their reputation for being raffish; being owned by gangsters & villains was a great marketing point, but to be clear, it wasn’t everyday ‘criminals’, these were Gentlemen, living (and ‘working’) to a strict code of conduct.
If you had a Jaguar, you were a someone.
Strangely, after a brief dip in popularity, the opposite was true – Jaguars were being driven by managing directors, politicians, and industrial magnates. But the same rule applied – if you had a Jaguar, you were a someone. You’d made it to the big league.
Profiling today’s owners isn’t quite as easy, sure they’re driven by people of power, but it’s gone further than that, Jaguars are owned and driven by a wide-range of people, the only real thing they have in common, is their passion for the marque.
It’s that range of people that testifies to the power of the brand, their diversity, and the array of different models; if you’re looking for anything other than a small, town car, Jaguar have you pretty well covered.
If you’re looking to change cars, you have a myriad of choices – manufacturers are trying to be all things to all people, and win a customer for life, regardless of their needs. But as you’re perusing the different models, think of this:
The days of worrying about fragility, reliability or costs when things go wrong are behind us. Jaguars are more reliable than ever, are still stunning to look at (be that inside or out) and give you that sense of ownership that seems to be missing from the modern age.
If you’d like to find out more about the range of modern Jaguars, would like details of any specific model, or find out what a true electric SUV should feel like, contact one of our friendly team to start your journey.