If we were to tell you that the first cars to leave the original BMW workshop were built under licence, you’d probably be surprised. If we told you that in fact, those cars built under licence were Austin Sevens, you’d quite possibly not believe it, but it is true.
The first BMW was in fact an Austin.
Ninety-three years later, and it seems that BMW have pretty much got the (automotive) world at their feet; producing over 2.25m vehicles every year, with a turnover in the region of £90m per annum. Long gone are the days of scrabbling for crumbs from small British manufacturers.
And their line-up includes some of the most sought-after vehicles on sale.
BMW have recently updated their iconic front kidney grille, and it’s quite a radical departure from what was there before, but we think that it shows commitment to a new way of thinking, a new design ethos – if you wanted to show that the new BMWs were very different from the outgoing models, what better way than changing the whole face of them?
And the new BMW 4 Series Convertible really is very different.
For example, the new soft top roof is 40% lighter than its predecessor, and that helps with agility, ride, and handling, and of course, fuel consumption.
Speaking of ride & handling, the wide stance and low centre of gravity means that the 4 Series feels sure-footed and secure regardless of driving conditions, and with up to 374hp and 500Nm torque on tap, that’s a good thing!
If you look closely, the 4 Series Convertible is full of details that while on their own may not sound revolutionary, when combined, they create a world class product.
Some of those details are for performance, such as the updated M Sport suspension, and some are for better usability, like the acoustic windscreen or extended LED lighting (and that’s not the ambient lighting system in the car).
There are some rather useful extras also, depending on which trim level, or boxes are ticked – the fantastic BMW Laserlights for example, which improves the high-beam output, and creates a light that’s brighter than any traditional Xenon or LED headlights, or if you pick the Driving Assistant Professional option, you get steering and lane control assistant, active cruise control and automatic speed limit detection.
Of course you get Apple CarPlay and Android Auto, and there’s a 10.25-inch infotainment screen to control everything; you’ll find the system intuitive, and places the controls right at your fingertips without an annoying number of systems/screens to access.
A great deal of thought has gone into the system, and it shows. Or perhaps you want a HUD (Head Up Display) that’s more than a gimmick? The 4 Series can offer you that also.
There are three convertibles on offer – the M Sport, M Sport Pro Edition, and the M440i xDrive, with a choice of powerplants and drivetrains, all of which offer something more than the competition. (Is there really any competition when it comes to cars like these?)
If you’d like to find out more, arrange a visit, or discuss the rest of the BMW range, then get in touch with one of our friendly professionals, and they’ll be able to give you all the information you need.