New Beginnings at Westerly Dorchester | BMW

New Beginnings at Westerly Dorchester

A new phase for Westerly Dorchester begun on 1st October with a new look and a new business directive. Having completed a full refurbishment, a new look showroom includes new flooring, reception area, service reception and customer waiting area, making for a much improved customer experience. There is also a new, larger forecourt.

In conjunction with the new look, Westerly Dorchester will no longer be directly supplying brand new vehicles from their showroom but will still be able to assist customers in sourcing new vehicles from other Westerly Group Branches. Having expanded their forecourt and workshop facilities the business will now focus on servicing both BMW and MINIs for the local and surrounding areas and selling BMW group approved used vehicles. With the new larger forecourt they are able hold a wider choice of BMW used cars and for the first time in many years a choice of approved used MINIs.

Changes in the management team have also taken place with new Site Manager Jason Salmon joining in June. Jason, who has overseen the re-development at Westerly Dorchester, has been in the automotive industry for 27 years and spent the past 10 years as General Sales Manager at Westerly Yeovil. Alongside Jason, Stuart Pomeroy joins from Suzuki as Aftersales Manager and brings with him a wealth of aftersales and customer service experience. The management team is completed by Sales Manager Steve Batey who has been with Westerly Dorchester since August 2017.